2 Timothy 4:3
For the time is coming when [people] will not tolerate (endure) sound and wholesome instruction, but, having ears itching [for something pleasing and gratifying], they will gather to themselves one teacher after another to a considerable number, chosen to satisfy their own liking and to foster the errors they hold…
Westbrook, L. (1993, Summer). User needs: a synthesis and analysis of current theories for the practitioner. Journal for the American Society for Information and Technology. 62(3). 594-603.